Marketing Heineken Case Study Example | Topics and Well Written Essays - 750 words

Marketing Heineken - Case Study Example The company focuses on continuous improvement of the environment in which it operates its business. When it expanded the business in different countries, it has made it sure that the business of the company should not hamper the environment factors of the nation. Thus it improved the effect of the business in the environment. Under this factor it tries to take the initiative to introduce the green brewer and green commerce. It means the company focuses on the fact that brewing should not affect the environment and it increases the employment levels of the country. It has empowered the people who work with the company by providing them a quality lifestyle and it has also improved the society and communities in which it operates through its various corporate social responsibilities. It has started to engage local people as the employees to increase the level of employment. This strategy has helped many people to find jobs and a way of living and has also reduced the unemployment level of the countries. Especially in developing countries like India, Africa and east Asia, brewing has improved the level of employment. It has also implemented some healthcare policy to take care of the health of its employees and their families. It has always tried to enhance the positive impact of beer in the society because in many developing countries Beer is seen as alcohol and is prohibited. But Heineken improved the positive impact of Beer in society through responsible consumption.

BUS 401 CA MOD 2 Essay Example | Topics and Well Written Essays - 500 words

BUS 401 CA MOD 2 - Essay Example Starbucks, being an international firm might consider factors like geographical variances, cultural differences, regulations of host countries, and market conditions as they intend to export the business to foreign regions. According to Pahl (6), selection of business area, scope of business place, ways to attract customers, and speed and accuracy of business moves etc, are the inevitable factors that an international company should take into consideration while planning to expand its business to new regions. As Starbucks had increased its business areas by launching a number of subsidiaries globally it faced the risk of exposure. Eventually, the company reduced its subsidiaries in USA and exported the business to China. The decision was appropriate that made Starbucks coffee one of the most popular coffee brands among the Chinese people (Fowler). Moreover, Starbucks’ downsizing in the USA and the new Chinese focused business brought remarkable changes in their financial reports. â€Å"The company’s net profit for fiscal year 2008 plunge 53 percent from 2007 to 315.5 million US dollars† (China Daily). More than 70% of the Starbucks’ business is spread in China; and subsequently, the lion’s part of its revenue is derived from the same market. Starbucks had its own unique strategy to enter the Chinese market. For instance, they undertook social responsibility programs as one of their entry level tactic including many charitable works favoring Chinese soci ety. Therefore the Chinese government affectionately welcomed Starbucks’ project home. However, the advent of Starbucks caused the peril of several traditional Chinese industries that prompted the government to initiate certain regulations to control Starbuck’s business operation in China. Therefore, Starbucks declared a $5 million educational program for the well being of the new generation. The Starbucks constituted a committee consisting of Starbucks executives and Chinese